Guangdong Century-Life Health Research Institute: Implementing the “Three Forces United” Strategy to Build a World-Class Brand in TCM-Centered Longevity Wellness
Guided by the spirit of Master Physician Deng Tietao — “Medicine knows no borders, love knows no borders”— the Guangdong Century-Life Health Research Institute is advancing the modernization and internationalization of Traditional Chinese Medicine (TCM) through its core strategy of “Three Forces United”, which integrates academic TCM, folk TCM, and overseas TCM forces. This strategy not only embodies Professor Deng Tietao’s lifelong pursuit of “century-life wellness,” but also demonstrates the firm resolve of TCM culture to go global.
1. Three Forces United: Building a Community for TCM Development
The institute’s strategic layout deeply integrates the strengths of three major sectors:
Academic TCM: Academic Foundation and Innovation Engine
Relying on institutions such as Guangzhou University of Chinese Medicine, expert teams led by Professor Xiao Xinhe have built a systematic wellness theory framework. Their concept of “Lifelong Learning, Lifelong Health”has benefited tens of thousands of students, with empirical data showing that participants live on average eight years longer than the citywide average — validating the scientific basis of the TCM wellness system.
Folk TCM: Living Heritage of Millennia-Old Wisdom
The Lingnan Folk TCM Professional Committee brings together nearly a thousand skilled practitioners across 12 specialty fields, including cardiovascular and cerebrovascular reversal, and tumor survival with tumors. For instance, Li Junhua’s team developed a “one disease, one recipe” medicinal cuisine system that treats Type II diabetes and other metabolic disorders holistically, showcasing the vitality of grassroots wisdom.
Overseas TCM: Frontline of Cultural Export
Dr. Wu Mingjie founded the American Fengyang Dao Medical Center, pioneering an integrated service model combining Tuina massage, Tai Chi, and Tea ceremony. After 30 years of work, the Fengyang brand has taken root in the U.S. East Coast, and its “70% maintenance, 30% treatment” philosophy has successfully served local communities, becoming a benchmark case of TCM internationalization.
2. Six Dimensions of Practice: Building a Full-Life-Cycle Service System
Clinical Innovation
Established a three-dimensional treatment model of “Qigong exercises + medicinal food therapy + acupuncture and external therapies”, achieving a 73% reversal rate for cardiovascular and cerebrovascular diseases, and increasing the five-year survival rate of cancer patients to 68%, setting industry benchmarks.
Talent Development
Built a three-tier education system — Century-Life Academy, Fengyang School, Overseas Dojo— training over 5,000 professionals, including students from 23 countries.
Scientific Translation
Set up special funds to scientifically validate folk remedies, completing 12 patent applications. Unique therapies such as the “Tongyuan Acupuncture Method”have entered international evidence-based medical research stages.
Industry Integration
Developed a product matrix based on “food-medicine homology,” with annual sales of the Fengyang Tea Ceremony series exceeding 200 million yuan, creating a new model of TCM health and wellness consumption.
International Outreach
Organized events such as “Dr. Wu’s Apprenticeship Ceremony between China and the U.S.”and “Fengyang Tai Chi Tour in China”, attracting over 3 million participants to experience TCM culture, with overseas social media exposure reaching 120 million views.
Standard Setting
Formulated five industry standards, including “Certification System for Folk TCM Practitioners”and “Operational Guidelines for Overseas TCM Clinics,”laying the groundwork for standardized industry development.
3. Century-Life Vision: Creating a New Paradigm for Human Health
Adhering to the core philosophy of “Mind as sovereign, techniques as wings,”the institute is driving three transformations:
Spatial Revolution: Creating “TCM Lifestyle Centers” that integrate diagnosis, wellness, and art into urban living scenarios.
Temporal Revolution: Establishing a full-life-cycle health management platform, transitioning from disease treatment to digital health management.
Civilizational Revolution: Promoting TCM culture into the global health governance system through UNESCO projects.
Driven by the “Three Forces United” strategy, the Guangdong Century-Life Health Research Institute is steadily moving toward its goal of building a world-class TCM longevity wellness brand. This fertile land, which nurtured TCM masters such as Deng Tietao and Xiao Xinhe, continues to write a new chapter of TCM legend in the modern era, contributing Eastern wisdom to global human health and well-being.
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